PT Bumi Serpong Damai (BSD) Tbk constantly to make BSD City became a city with a million chance, according to the motto “Big City, Big Opportunity”. Fulfill this commitment, PT BSD Tbk in mid 2008, began development of BSD City area of 2000 hectares.

The development of an area of 2000 hectares is divided into two stages. The first stage of the cultivated area of 850 hectares, will be finished developed in five to six years. While the rest will be finished developed in 2020.

Green Area
The first project is the development of BSD City Area Residential building Foresta. This area was developed with the concept-oriented green wide open spaces without forgetting a touch of technology and modern lifestyles. Until now, Foresta Area has launched a number of clusters, among others albera, Viore, Allevare, and Giardina, Primavera, and cluster twin (twin clusters), Fresco Aria.

Foresta area generally developed as a green area. In the jungle town of Foresta is 4.5 hectares which coupled with various facilities such as sports clubs are equipped with a swimming pool and fitness center, jogging track, cycling path (bike path), and putting green facilities, 3 on 3 basketball, and park – park and wide pedestrian and comfortable.

One excellent product is the cluster Foresta Area twin (twin cluster) that are named Fresco-Aryan that was built on an area of nine hectares. This twin cluster name is taken from the Italian. Fresco means fresh air and Aria means. The second meaning of the name reflects the concept of a full cluster with freshness, coolness, and comfort.

The concept of fresh, cool and comfortable these dijewantahkan availability of open land through the green (green open areas) spread in the cluster-Aryan Fresco area of 10,000 m2 or equal to the area twice a soccer field. Area of green open land that makes the concentration of dust in the air can be reduced to 75% so that the air quality becomes more clear.

The presence of green open land area of 10,000 m2 can also produce at least 200 kg of oxygen (O2) per day, which is equivalent to the oxygen needs of 450 adults every day. So just when cluster Fresco-Arian is a cluster greenest greenest in the region in BSD City.

Cluster-Aryan Fresco Thematic facilities Centro Park, which features a basketball court 3 on 3, play areas and mini outbound for the entire family. New residential product is also surrounded by a green belt area that serves as an area of beautiful jogging track along the 1 km. The presence of green belt also serves to reduce noise or noise pollution in the cluster Fresco-Aryan.

In addition, location-Aryan Cluster Fresco was also very close to the Foresta area facilities. Call it like de Palazetto Sport Club and the North Piazza community center right in front of this cluster. This further adds to the comfort of occupants in the sport and commercial akitivitas to fulfill their daily needs.

Area Students and Student
Another superior product from a cluster Foresta Area Studento who are in the Foresta area, close to Central Bussines District (CBD) West BSD and educational areas Edutown BSD City. Studento designed as an ideal place for students and a school student or Edutown campus in BSD City.

“Studento’s right to adequate housing for students and students who were studying at Edutown. Studento residents can enjoy the exclusive facilities at the Foresta and feel the tranquility and lush green environment, “said Idham Muchlis, Senior Manager Corporate Communications PT BSD Tbk.

Every house in the Cluster Studento present five bedrooms and bathrooms are very likely to be housing for students or students. Developed with the concept Studento Dorm boarding house or a model. Buying a house in Studento Cluster is a highly profitable investment. If managed as a Dorm house, home owners can generate return on investment reached 17 percent per year or pay-back period for six years.

In addition Foresta Area, in BSD City West also being developed Regions The Icon that offers a stylish modern residential concepts. region The Icon BSD City, is a middle-class residential area of prestigious. Located in the heart of the development of BSD City, this area is built on an area of 74 hectares.

The plan, as many as six zones (clusters) and a neighborhood (shared facilities) which developed gradually in the region. We have already present in the Region The Icon is a cluster Simplicity, Cosmo Western, and Eastern Cosmo.

As an independent city BSD City did not forget the educational aspect of the present Town Edu Education Area. Two private universities; Switzerland Germany University (SGU), an international private university, and Prasetiya Mulya Business School (PMBS), the leading business schools in Indonesia, has built a campus building in the region. Special SGU, the physical construction of the building had reached the topping-off in early September 2009.

In addition to the development of BSD City BSD Tbk PT is also still developing a number of areas in the East BSD City. Sevilla region is then followed by the presence of the variant and Sevilla Teraza Primero de Sevilla. This residential products have a competitive advantage that is located in the region that has developed in the heart of BSD City.

Facilities offered in the form of green areas covering three acres, tennis court, futsal court, playground and children who are in the middle of the cluster. “Because it lies in the middle of BSD, the inhabitants of Seville Primero stay” one step “just to the center and perbelanjan ITC BSD Junction, BSD Trans bus terminals, water tours ride Ocean Park, excellent schools, international hospitals, and access to toll Pondok Indah-BSD, “said Idham Muchlis.


- Heavy rain that fell overnight and delivery of water resulting from Bogor Bekasi River overflowed and soaked the hundreds of houses in Taman Perumahan Kartini, Bekasi, West Java.

Height of water that soaked the elite housing massive enough for reaching one meter. So big floods, Jalan Raya Kartini was forced to close for a while.

Kartini Park housing is not alone, floods also swept Jaka Kencana housing complex and the rice field acreage in Pekayon, Bekasi, West Java. Floods that have occurred since early this morning due to suspected jebolnya door leaks water and dike. “The water in the paddies height almost equal to the creek bank,” said Sumardi, local citizens in Bekasi, West Java, on Wednesday (6/5/2009).

Floods that came in Prumahan Jaka Kencana Complex large calculated from the height of water in the home population to reach one meter. The paddy field area for up to two meters.

To reduce the pool of water, residents also work together with several water pumps to drain water back to the Bekasi River. Some people also tried to patch up a leaky concrete embankment.


Society of South Tangerang city can now enjoy the simple Flats Property (Rusunami) built on BSD City area.

“We build a residential compound at affordable prices in the area of 3911 square meters,” said President Director PT.Arsidinamika Copyright, Kemal Pasha in Jakarta, Saturday (24/10) yesterday.

Sky View Apartments, so Rusunami was called, only consists of one F-shaped tower with a total of 537 residential units with type 1 and 2 bedroom bedroom, clearly Kemal.

The price is also very competitive starting from Rp85 million (1 bedroom) and Rp150 million (2 bedroom), he said.

The launch was held cheap apartments in the project site premises attended Tangerang Regent Ismet Iskandar and Tangerang Mayor Saleh MT. About the permits, Kemal said, all fully equipped. Permit yourself taken care of in early 2009 with support from the government is already out and permit the construction can begin.

He said, Rusunami deliberately built in its BSD because as the satellite city is growing rapidly, especially with the opening of the toll access to Jakarta (Pondok Indah).

BSD as well as a growing city is equipped with facilities and shuttle bus headed KRL Serpong, he said.

“We saw the market opportunity is large enough to shelter a price of Rp100 to Rp200 million as more and more young families who live in the area of BSD,” he said.

Sky View is now sold 286 units or approximately 49 percent and optimistic sold in December 2009. Approximately 20 percent of eligible buyers to get a view of the income subsidy, he said.

Investment Rusunami issued to approximately Rp55 billion is planned to be built November 2009 and the key handover November 2010 (about 1 year) of construction financing through Bank BTN.

Sky View has the facility of five elevators, 1 freight elevator, swimming pool, multipurpose buildings, clinics, and kiosks on the 1st floor.


Tim Panel Trustees in the Congress of the United States (U.S.) yesterday warned the amount of losses in commercial real estate sector could endanger the banking system.

According to the Panel, the amount of commercial real estate loans which reached USD1, 4 trillion would require re-financing funds (refinancing) in the next four years to coincide with the due date. In his report, the Panel stated that half of the value of property loans has decreased. “We estimate the loss as bad loans could reach USD200-300 billion and threaten the banking 3000 small and medium scale that does not have a sufficient proportion to commercial assets,” said Panel.

The report is a signal for the White House and Congress that the credit market of commercial real estate is expected far worse before it rebounded. “We were seeing the point where the TARP (troubled asset relief program) decreases and the major challenges in the economy,” said the U.S. Congress Panel Chairman Elizabeth Warren. He added that from this point the U.S. needed a new system before the real estate credit problems happen again. In his research, the Panel found the 2988 investment bank more than three times the assets owned in the field of commercial real estate loans. Of these, 2,500 of whom memeliki bank assets less than $ 1 billion.

“Many such small banks have gagal.Kegagalan small banks will be felt for several years,” said Warren. He added, commercial property business that failed to result in economic contraction have a major impact because it bankbank also play a role in creating jobs and increasing economic activity. After submitting the report, the Panel offers some possible solutions for policy makers to prevent the real estate sector fell into the abyss of crisis. The panel recommends the U.S. Treasury Department to test the resilience of the banking sector is concentrated in commercial real estate loans.

The panel also stated that the federal government should consider other solutions, including injecting capital into banks is small. Another step is to buy troubled assets or loan guarantee. However, at the Congress session last fall, Finance Minister Timothy Geithner said the move was not realistic for large-scale bank review until a more detailed level. Meanwhile, real estate research firm Foresight Analytics states that berasarkan research, the potential losses in U.S. banks could reach $ 50 billion or about 60 percent of problem loans.

This figure is based on the lower apartment prices, office and industrial properties throughout the United States last year. “Losses housing sector is already happening,” said JPMorgan Chase Chief Executive Jamie Dimon. The threat of bad debts, the housing sector also came after the U.S. unemployment rate did not much go from level 10 down persen.Akibatnya consumer spending and weaker so that spurred a credit suspend debtor. “Members of businessmen only took office and the consumer does not buy barangbarang at retail stores,” said Executive Director Burnham-Moores Center for Real Estate University of San Diego Mark Riedy.

He considers, that fact will affect thousands of communities and national and regional banks holding approximately USD860 billion of commercial mortgage loans and construction loans.


Need someone to the house always grow every year. Speed is often faster than the supply, let alone the more limited housing land, particularly in the middle of town.

If looking for a lot of land in the suburbs, developers are also not easy to find land that fits with access to the site to consider. Luckily for developers who are more used to capitalize the land area. Because, with the capital, developers can more easily to make a big plan (masterplan) developing into an independent town.

The concept of independent cities are not much in Indonesia. One of the pioneering BSD City. Regions in Serpong, Tangerang, it started to develop since 1984 with a total area of 6600 hectares. Currently, new construction until the first phase with an approximate area of 1500 hectares of land, of the three planned phases.

Success with this concept, other developers trying to develop a similar concept. One of them Lippo Group in Karawaci, Tangerang, Deltamas City, Region Jababeka, Citra Raya, and Jakarta Garden City. There are also several projects outside Jakarta, such as Citraland, Surabaya.

Building with a large independent city until thousands of hectares of land is needed funds are not little. Therefore, developers often build gradually. Capital base is the developer of land acquisition cost is relatively inexpensive. Therefore, the release usually has far-distant day, although the new building later.

The role of government

Despite large capital needs, armed with vast land, the developer can get around by holding investors to specific projects. “We can not possibly provide all funding needs. We can embrace the investor for the development of each project, “said Lilly Tjahnadi, Deputy Director of Marketing and Business Development Commercial Duta Pertiwi.

Currently, Duta Pertiwi has two independent cities, namely in BSD City Tangerang and Cikarang Deltamas City. Because of the extent of land, the development of independent city did not escape the role of government.

“Keep government involvement because of his business is more difficult,” said Aaron Hajadi, Ciputra Group Managing Director. In addition, independent cities were usually must rely first on the nearest town which was already there. “If suddenly built far from the city, would be difficult,” he added.

However, with limitations such as the current housing land, the developer who has an independent city will come forward. Along with the evolving project, the value of land and buildings also rose.

In BSD City, for example, land prices in 2004 was about Rp 750,000 per meter square and the buildings around Rp 2 million per square meter. This year, land prices have reached USD 2.7 million per square meter and the price of the building has reached 3.2 million per square meter.

Ali Tranghada Property analyst estimates that, in the future, with various amenities, the city would own more consumer interest. “Without an integrated facility, the consumer would not choose the region,” he said.

All facilities within the complex are met

An area called independent if the city meets certain criteria. For example, the area at least 1000 hectares. In addition, the development of the region also apply the concept of integrated and contribute to the development of the area elsewhere.

Development of independent city was able to encourage economic growth for the surrounding region. For example, employment and community economic development. “One size, the price of land around the area come up,” said Aaron Hajadi, Ciputra Group Managing Director.

Moreover, the real advantage is an independent city has full facilities of a city proper. Ranging from public facilities, offices, business and trade center, and entertainment centers. “All full facilities. Daily needs to start to work, “said Idham Muchlis, Senior Manager Corporate Communications BSD City.

With various facilities, the needs of the residents in the area are met. According to property analysts Tranghada Ali, one of the growth stimulus is independent of the development of business and trade sectors. “From a natural process, accelerating developers to grow rapidly,” he said.

Various facilities that directly benefit the consumers and investors who buy projects in the city independently. Because, as the development of the region, the sale price of land and buildings in the region will also increase.

As a result, as an investment vehicle, buying a house in the city would be more profitable independent than the new complex which is still minimal facilities. Although quite profitable, but not easy to develop an independent city quickly. “One problem is the widespread availability of land with a more affordable cost,” said Aaron

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